Tonino Lamborghini Alpha One: Lamborghini’s subdivision brand launches luxury smartphone competing with iPhone X

Lamborghini is well renowned across the world as the infamous makers of insane and ludicrous speed machines, their V12 flagship legends span half a century and they’ve certainly come a long way from just making tractors. Where they’ve showcased to the world by having developed a futuristic and science fiction electric hypercar like the Terzo Millennio, that supposedly runs on superconductor technology currently in joint development with MIT. To which Lamborghini has now launched a luxury-priced smartphone, the Tonino Alpha One, set to cost an astonishing £2,250 and only available at select retailers across the globe.

Tonino Lamborghini is a subdivision of the Automobile Lamborghini brand, a premium company that creates luxury accessories. Which at first glance is seen to match their supercars, their outrageous designs and definitely their price tags too. The company is named after its founder, Tonino Lamborghini, the son of the world-renowned automobile designer Ferruccio Lamborghini. Founded in 1981 as the ‘Tonino Lamborghini Style and Accessories’ company in developing and producing luxury accessories such as eyewear, watches, headphones and now a smartphone. With a link to the website here:


Tech Specs

The Tonino Lamborghini Alpha-One runs on a quad-core Qualcomm Snapdragon 820 processor, with 4GB of RAM and only 64GB of internal memory storage. Which can be expanded with external memory using a microSD card of up to 128GB. While also running on Android 7.1 Nougat on a 5.5-inch display and a front facing dual hi-fi Dolby Atmos Digital Surround sound speakers. Where the phone measures at 152 x 77 x 8 mm (height x width x thickness).

With dual SIM card capabilities accepting only two Nano cards, with an integrated fingerprint sensor and a quick charge 3.0 and powered by a 3250mAh non-removable battery, while also packing a 20- megapixel rear camera, with 4k video recording and an 8-megapixel front facing camera. With connectivity options including Wi-Fi, GPS, Bluetooth, 3G and 4G. Additional sensors on the phone include proximity sensors, accelerometers and ambient light sensors.



Comparison against the iPhone X

With both the iPhone X and the Tonino Lamborghini Alpha-One having the same screen size, the similarities end there. The Alpha-One has more external features available on it, one to name a few is a headphone jack, with also an integrated fingerprint sensor. With the phone being more externally robust and unlikely to suffer any major damage if unintentionally dropped on the floor, due to a thicker frame and casing.

Though on the technical side, both phones feature the same 64GB internal memory storage. However, the Alpha-One has the ability to increase its memory storage with an external memory card slot. Again, both phones feature the same software capabilities, such as supporting 3G, 4G, WiFi and Bluetooth. Anything that’s standard on most smartphones both will have in them, though the difference between the two phones is obviously identified when using the camera. The Tonio Lamborghini Alpha-One has a 20-megapixel camera, with 4k video recording, making it a great phone to take pictures with and record high-quality footage.

Although the iPhone X has dual 12-megapixel cameras on the back the iPhone X has better camera features, including face detection, smile detection, Geo tagging, panorama and touch to focus. Making it a better device to take somewhat professional photos with.

On the technical aspects, the Alpha-One has 4GB of RAM compared to the iPhone X’s 3GB meaning that the more space there is the more applications can run parallel to one another without suffering any performance issues such as lag. However, the iPhone greatly excels with the CPU that’s integrated into the device. With it running a Hexa Core CPU, meaning that the iPhone X will run more smoother and better. While also increasing better parallelism in ensuring that more tasks can be processed without slowing down the User Interface.


Apple iPhone X Tonino Lamborghini Alpha-One
Operating System iOS, Version 11 Android V7.1 (Nougat)
CPU Hexa Core CPU Quad Core Qualcomm Snapdragon 820 processor
Screen Size 5.5 inches 5.5 inches
Camera (Back and Front) Back: Dual 12-megapixel

Front: 7-megapixel

Back: 20-megapixel

Front: 8-megapixel

Internal Storage 64GB 64GB
External Storage No Yes, up to 128GB microSD card
Battery 2716 mAh 3250 mAh
Headphone Jack No Yes, 3.5 mm
Resolution 1125 x 2436 pixels 1440 x 2560 pixels
Dual Sim card support No Yes
Dimensions 143.6 x 70.9 x 7.7 mm 152 x 77 x 8 mm



Concluding outcome

An impressive feat for an automobile manufacturer to break into the smartphone market, with Tonino Lamborghini already having a well-established reputation for producing high quality, high priced and highly rare accessories with their launch of the Alpha-One. An impressive device launched by a company that has no prior history or experience in developing smartphones, that being said exclusivity is still a concept that is carried onto the Alpha-One with it being available only in Harrods in the UK.

Though the phone’s luxury price tag is the same as their luxury supercars and hypercars. Outrages in price, but bedazzling to look upon, although the phone does compliment those few who own a Lamborghini. With it being a matching set, it is, however, unlikely to make large sales primarily due to its price. But it does make it exclusive, but on the more domestic market, there are other better options available. Though the phone, much like its parent’s supercars, is more of a status symbol purchased by the world’s elite and the wealthy.




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