With Tesla receiving a battering and belittlement in the media in recent months over the Model 3 release, with consistent delays, unmet targets and poor sales figures. It looked as though Tesla’s reign was slowly starting to come to an end, and the mainstream manufacturers would begin taking over the electric vehicle market.
Elon Musk, however, unveiled in California about his latest project that jaw dropped and stunned car enthusiasts and competitors across the globe. The all-new Tesla Roadster is set to outrun, outperform and dominate over its future competitors. The Roadster’s direct competitor being the Porsche Mission E GTS set to be launched between 2020 and 2021, a spewing David and Goliath rivalry is commencing within the electric car market.
The Tesla Roadster
The first Roadster launched back in 2008, received many negative reviews and criticism in particular from Top Gear presenter Jeremy Clarkson stating the car “as a device for moving you and your things around, it is about as much use as a bag of muddy spinach”. Which ultimately led to Tesla sewing the programme in 2011, though Tesla’s newest launch of the 2020 Roadster has received many praises and a definite upgrade from the old variant.
Acclaimed to be the fastest accelerating production car ever made, and with pre-orders already being made and set to go on sale for 2020. Though from a technological aspect the Roadster has revolutionised lithium-ion technology, with an approximate 620 miles range a 250-mph top speed and an acceleration from 0-60 mph in 1.9 seconds. The Tesla Roadster blows its competitors out of the water, an electric car that is in a league of its own. With the Porsche Mission E set to dominate over the Tesla Model S, the company bites back to acclaim its dominance in the electric vehicle market. Now with Porsche recently announcing the launch of the Mission E GTS. Will Porsche need to adjust its strategy to compete with the Tesla Roadster, and given tesla’s track record, will the roadster be made on time and will it be a reliable electric car that the Volvo Polestar is acclaimed to be.
Tesla is reaching new limits, bringing the future to today and making the car more than just some 200-year-old primitive relic that’ll be seen in the history books. It is showing what the future of the automobile is and what it will be. By showcasing the way forward for mainstream manufacturers in creating a route, a solution and a definite path which is to be followed for years to come. Theorists are concerned what the future of cars will be, yet Tesla is turning that possibility into a reality, a company with a difficult launch, a company that has been laughed at, berated and underestimated. But much like Karl Benz with his launch of the Benz Motowagon in 1886, which people at that time said would never replace the horse, Tesla stunned the competition with its unveiling of the Roadster. Tesla means business, and they’re here to stay.