The Lamborghini Urus: World’s First Super Sports Utility Vehicle

Lamborghini never really went down the conventional route when producing cars, they were seen as the ultimate pin-up poster brand in any fourteen-year old’s bedroom. Well, it was usually a pin-up photo of a Lamborghini with a sexy model in a bikini standing seductively next to it, but we’ll gloss over that one, shall we?

Automobili Lamborghini sure has come a long way from developing tractors, their first impressive feat was their launch of the world’s first supercar the Miura. An exotic Italian supercar that stunned the world, impractical and deeply flawed, whereby the fuel tank was positioned over the front axle and wheels. Meaning that as the engine sucked up the fuel, the front of the car would inevitably get lighter and actually rise by a few inches. Not something you’d really want in a fast supercar, and that is negative air pressure increasing lift. Though what followed was history in the making. A well-renowned brand with a heart, a soul and passion for creating some of the world’s finest and exotic cars.

If you’re after the ultimate SUV in speed and performance. Then Lamborghini is your go-to choice with their all-new Urus. At which point I thought was some sort of genito-urinary problem, can you imagine how that would’ve gone down in the meeting room? Then again. Lamborghini has called some of their cars with quite absurd names, the Egoista for instance. Meaning selfish, which I thought was a suitable fit. Since only one was ever made. But I digress, the Lamborghini Urus is a £165,000 monster that’s equipped with an almighty 4.0 litre Twin-Turbo V8 that produces an eye-watering 641 bhp. With a 0-62 mph time in 3.6 seconds and an unbelievable top speed of 189 mph. With an impressive 627 lb-ft of torque, enough to even tow another Lamborghini behind it strapped to a trailer.

Lamborghini themselves claim that the Urus is the world’s first Super Sports Utility Vehicle, so essentially it’s an SSUV, that’s bold considering that the Urus is actually not a Lamborghini. Let me explain, Lamborghini is owned by Audi, Audi is owned by Volkswagen who also owns Porsche. So while it does say ‘Lamborghini’ on the back. It’s a bit of a bitter disappointment, the Urus is based on the Audi Q7, engine and gearbox are from a Porsche Cayenne, rear axle and suspension are taken from the Bentley Bentayga. Whilst the interior dashboard screens are actually from the new Audi A8, and after doing some digging and searching around, the electric window switches are in fact from the mark 7 Volkswagen Golf.

Though it isn’t entirely a bad thing, it’s basically Frankenstein’s monster. But with all of the best components used to make it the ultimate SUV, meaning that unlike most classic Lamborghini’s the Urus will actually work. It looks exquisite by design, much more flamboyant and aggressive compared to its competitors from Maserati, Ferrari and even Aston Martin. It’s practical too, it’s more German than Italian if I’m honest. But it works splendidly, the Italians go mad with the design and the Germans employ their technicality and precision to ensure that the Urus works.

However, it is a tad disappointing at the same time. You see to me Lamborghinis shouldn’t be tamed, they shouldn’t be ordinary or go with the flow. They were always ludicrous, they stood out from the crowd and made some of the best, loudest and head-turning cars. The Lamborghini Huracan Performante trumps the Ferrari 488, and the Lamborghini Aventador is still a complete animal by nature. Loud, flamboyant and the epitome of a head turner. The Urus, however, well it’s just another automotive manufacturer going with the flow and making yet another SUV. Yes, it’s a Lamborghini. Yes, it screams and has a loud engine. Yes, you can technically push it to the limit if you put it into track mode and make it become a complete madman. But let’s be honest, rarely would anyone ever do that. So dare I say it, is the Lamborghini Urus yet another SUV that’s been manufactured to draw in sales? Yes, it is, but they’ve gone about it the right way and have indeed created the world’s first Super Sports Utility Vehicle.